A model for leveraging global businesses to support and strengthen public health systems across Africa.
The development of the Girl Champ brand in eSwatini: engaging the private sector to promote uptake of health services among adolescent girls and young women
This paper, published in SAHARA-J, describes the development of the GirlGhamp brand in eSwatini. This team wove together two very different qualitative research methods – the market research from Olson-Zaltman and the evaluation from Yale – to describe how private sector strategic marketing approaches can be translated for public health behavior change.
The evolution of trust within a global health partnership with the private sector: an inductive framework
This paper, published in IJHPM, uses longitudinal qualitative data from Mozambique, South Africa, and eSwatini to show how trust in multi-sector partnerships evolves over time. The resulting framework can be used by others seeking to embark on or strengthen partnerships, consistent with PLM’s aim of inspiring broader private sector engagement.
Project Last Mile is creating a bright future for young girls in eSwatini through fitness and fun
Almost every person around the world knows the Coca-Cola brand and is steps away from a Coca-Cola product. Imagine healthcare
Looking back at 2018
As 2019 begins, we look back at the difference we have made through our partnership that leverages the best capabilities
Global Citizen website highlights Project Last Mile
Global Citizen is a movement of engaged citizens who are using their collective voice to end extreme poverty by 2030.
Project Last Mile Expands to Liberia and Swaziland, Strengthening Health Systems Across Africa
Coca-Cola and partners now working in seven African countries, improving availability and access to life-saving medicines and medical supplies. On June