Strategic marketing and communications resources and reports

Explore our toolkits, guides, case studies, and other resources to motivate people to access health services such as HIV testing and treatment.

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Strategic marketing and communications resources

  • Two men stand beside a white vehicle; one wearing a red t-shirt and holding a crate of Coca-Cola bottles, the other in a white striped shirt. They're engaged in conversation about supply and demand. Trees and sky frame the background, underlining the importance of efficient last-mile distribution.

    The art of last mile public health supply and demand

  • A man with a child beams while holding an "HIV+" sign, embodying the U=U message—undetectable equals untransmittable. Meanwhile, a woman smiles warmly with her "HIV-" sign, celebrating zero HIV transmission within their family.

    U=U: THE SCIENCE BEHIND ZERO HIV TRANSMISSION WITH UNDETECTABLE VIRAL LOADS

  • A colorful kiosk by the roadside, enhanced with abstract art and the slogan "Usa os preservativos, Mahala! Fazes bem," stands out, improving visibility amid cars and trees in the background.

    Improving condom supply and demand through an integrated route-to-market and strategic marketing approach

  • A person in a dark shirt smiles outdoors on a sunny day, promoting positive health behavior change, with trees and a building in the background.

    Researching a health behavior change campaign to promote HIV testing and treatment among men

  • People engaging at a COVID-19 response booth with a banner promoting health steps and strategic communication to encourage effective prevention behaviors.

    Increasing COVID-19 prevention behaviors through strategic communication

  • A diverse group of people hold signs with "HIV+" or "HIV-," symbolizing the importance of HIV care. They are standing and sitting, some smiling, against a white background, highlighting positive treatment outcomes.

    Applying private sector marketing approaches to improve HIV care and treatment outcomes

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