Project Last Mile is working with South Africa’s National Department of Health (NDoH) to test influencer-led approaches, which have proven to reach and motivate targeted segments with low vaccine uptake.
Consumer marketing practices strengthen social and behavior change communications for men living with HIV in South Africa
MINA. For Men. For Health applies private sector consumer marketing approaches to strengthen behavior change communications for men living with HIV in South Africa.
Behavioral nudges can help improve vaccine uptake, but there have been limited studies on this in low- and middle-income countries, especially in Africa. To support the ongoing efforts of the National Department of Health and partners in accelerating the uptake of COVID-19 vaccines, Project Last Mile collaborated with Ipsos to undertake the first nationally representative study in South Africa. The study aimed to understand and explore the feasibility of incentive programs and behavioral nudges to improve COVID-19 vaccination rates.
Leveraging best practices from The Coca-Cola Company, Project Last Mile applied an insights-driven strategic marketing process, developing and launching a behavior change campaign called MINA. For Men. For Health.
Project Last Mile supports disaster recovery to ensure ongoing chronic medication access in South Africa
Throughout COVID-19, Project Last Mile supported the CCMDD program in identifying ways to enable more patients to access chronic medication to reduce the strain on overburdened health facilities. When the riots began in KwaZulu-Natal, the NDoH, supported by Project Last Mile, designed and executed a recovery plan built on its existing disaster recovery planning.
The evolution of trust within a global health partnership with the private sector: an inductive framework
This paper, published in IJHPM, uses longitudinal qualitative data from Mozambique, South Africa, and eSwatini to show how trust in multi-sector partnerships evolves over time. The resulting framework can be used by others seeking to embark on or strengthen partnerships, consistent with PLM’s aim of inspiring broader private sector engagement.