With the support of the United States Agency for International Development (USAID), Project Last Mile is seeking to identify and support innovators and social enterprises which demonstrate a proven or promising market-based approach to improve the availability, access to, or uptake of family planning commodities or relevant products in Africa through Project Last Mile technical assistance in the area route-to-market. Successful applicants will be poised for growth and serving customers in eligible countries in Africa.
Findings on the operational feasibility of maintaining ultra-cold temperatures to distribute COVID-19 vaccines – the availability of dry ice within the Coca-Cola value chain in 70 countries
Project Last Mile leveraged its networks within the Coca-Cola system in Africa, Latin America and the Pacific Islands to identify potential sources of dry ice and liquid carbon dioxide to evaluate availability of existing carbon dioxide. Fifteen bottler and 35 liquid carbon dioxide and dry ice suppliers from the Coca-Cola system were consulted for this assessment. The quantities of dry ice and liquid carbon dioxide available by country were mapped against demand determined by the COVAX Delivery Model and shortfalls in capacity were identified.
The development of the Girl Champ brand in eSwatini: engaging the private sector to promote uptake of health services among adolescent girls and young women
This paper, published in SAHARA-J, describes the development of the GirlGhamp brand in eSwatini. This team wove together two very different qualitative research methods – the market research from Olson-Zaltman and the evaluation from Yale – to describe how private sector strategic marketing approaches can be translated for public health behavior change.
The evolution of trust within a global health partnership with the private sector: an inductive framework
This paper, published in IJHPM, uses longitudinal qualitative data from Mozambique, South Africa, and eSwatini to show how trust in multi-sector partnerships evolves over time. The resulting framework can be used by others seeking to embark on or strengthen partnerships, consistent with PLM’s aim of inspiring broader private sector engagement.
Project Last Mile was created in 2010 to leverage and share core private sector expertise to improve health systems across Africa in a sustainable way. To do this, Project Last Mile leverages logistical, supply chain and marketing expertise of the Coca-Cola system to improve the reach and uptake of lifesaving medicines, including HIV medicines, and health services in Africa.
In early September 2019, the Coca-Cola Company and its Foundation, the Global Fund to Fight AIDS, Tuberculosis and Malaria (the Global Fund), the
Almost every person around the world knows the Coca-Cola brand and is steps away from a Coca-Cola product. Imagine healthcare
Coca-Cola and partners now working in seven African countries, improving availability and access to life-saving medicines and medical supplies. On June