About Project Last Mile
At Project Last Mile, we work closely with public health systems and social enterprises, using the successful methods of The Coca-Cola System to improve availability and demand for medicines and health services.
As a global partnership, we bring together a network of partners across sectors to deliver impact.
Funding and guidance
Donors guide and enable Project Last Mile’s support for health system strengthening.
Technical input
Project Last Mile adapts Coca-Cola’s models and best practices to improve health outcomes through our collaboration with ministries of health, social enterprises, and donor partners. This involves leveraging Coca-Cola resources such as vendor networks, talent, business processes, models, and data.
Subject matter experts, service providers, and leading agencies from the Coca-Cola ecosystem are involved in each country of implementation.
Coca-Cola bottlers
Coca-Cola vendors and system partners
Coca-Cola system alums and social intrapreneurs
Partnership management and project delivery
Project Last Mile is administered by the Global Environment & Technology Foundation (GETF), which manages Project Last Mile resources and our partnerships facilitate knowledge transfer, collaboration, and measurement to enhance delivery and impact.
Secretariat/Project Management Office
Technical
expertise
In-country partners
As a technical advisory partner, our solutions are designed and delivered in close partnership with local expertise and collaborators.
Ministries of health, social enterprises, and innovators
Local non-government and community-based organizations
International implementing partners,experts, and research agencies
What do we mean by last mile?
The “last mile” refers to the final stretch to reach a destination. In the context of public health systems, it often refers to the challenge of delivering medicines, services, or healthcare to the most hard-to-reach communities. For us as Project Last Mile it means finding ways to make sure everyone, everywhere, can access the healthcare they need.
Our core capabilities
Our core capabilities are derived from a private sector approach based on the strengths of The Coca-Cola System. The Coca-Cola Company and its brands are world-recognized for distribution, cold chain capability, and marketing. By leveraging Coca-Cola alums and subject matter experts in public health, we translate principles and expertise from the private sector to support public health systems strengthening.
Route-to-market
We apply the successful distribution expertise, methods, and innovations of The Coca-Cola System, adapting them to health systems to enhance how medicines, vaccinations, and other health products reach
people. This helps ensure consistent and convenient availability down to the last mile.
Cold chain strengthening
As Project Last Mile we utilize The Coca-Cola System’s expertise and networks to improve systems that maintain climate-sensitive commodities at the right temperature. This is crucial for regular immunizations and emergency efforts such as COVID-19 and polio vaccinations.
Strategic marketing and communications
The Coca-Cola Company is world-recognized for its marketing and branding expertise. We apply these best practices to social behavior change and communication, aiming to motivate people to access health services such as HIV testing and treatment.