The Kingdom of eSwatini (formerly Swaziland) is one of the smallest countries in Africa. It has a population of more than 1,3 million.
The country has one of the highest HIV infection rates in the world with more than half of all deaths in the country caused by HIV/AIDS. HIV is five times more prevalent in young women aged 15-24 than in young men of the same age.
In an effort to strengthen demand for HIV/AIDS prevention, particularly with adolescent girls and young women, Project Last Mile was invited by The Global Fund to share The Coca-Cola Company’s strategic marketing expertise with the Ministry of Health and partners.
Strategic marketing and demand creation is a core business strength of the Coca-Cola System. Project Last Mile is leveraging this to assist the Ministry of Health to develop an effective demand creation campaign for HIV/AIDS prevention, treatment, and care.
In the Kingdom of Eswatini in southern Africa, Project Last Mile is leveraging Coca-Cola system best practices in route-to-market, cold chain, and strategic marketing to strengthen supply and demand for COVID-19 vaccines, strategically collaborating with partners across workstreams to improve uptake and distribution of COVID-19 vaccines down to the last mile.
A model for leveraging global businesses to support and strengthen public health systems across Africa.
This paper, published in SAHARA-J, describes the development of the GirlGhamp brand in eSwatini. This team wove together two very different qualitative research methods – the market research from Olson-Zaltman and the evaluation from Yale – to describe how private sector strategic marketing approaches can be translated for public health behavior change.
This paper, published in IJHPM, uses longitudinal qualitative data from Mozambique, South Africa, and eSwatini to show how trust in multi-sector partnerships evolves over time. The resulting framework can be used by others seeking to embark on or strengthen partnerships, consistent with PLM’s aim of inspiring broader private sector engagement.
In the Kingdom of Eswatini in southern Africa, Project Last Mile is leveraging Coca-Cola system best practices in route-to-market, cold chain, and strategic marketing to strengthen supply and demand for COVID-19 vaccines, strategically collaborating with partners across workstreams to improve uptake and distribution of COVID-19 vaccines down to the last mile.
A model for leveraging global businesses to support and strengthen public health systems across Africa.
This paper, published in SAHARA-J, describes the development of the GirlGhamp brand in eSwatini. This team wove together two very different qualitative research methods – the market research from Olson-Zaltman and the evaluation from Yale – to describe how private sector strategic marketing approaches can be translated for public health behavior change.
This paper, published in IJHPM, uses longitudinal qualitative data from Mozambique, South Africa, and eSwatini to show how trust in multi-sector partnerships evolves over time. The resulting framework can be used by others seeking to embark on or strengthen partnerships, consistent with PLM’s aim of inspiring broader private sector engagement.
