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Route-to-market

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Cold chain strengthening

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Strategic marketing and
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  • A group of people in casual clothing are dancing energetically indoors, embodying health and wellness. The focus is on a person in a white shirt with a graphic design, serving as a dynamic youth role model for active living.

    Leveraging youth role models to encourage engagement in health and wellness services

    Icon of a target with an arrow hitting the center, symbolizing precision and focus, set on a dark circular background. This representation emphasizes the efficient use of resources.
  • A person holding a Coca-Cola can is displayed on a large screen in a dimly lit theater. Audience members are seated, facing the screen, with some red chairs visible on stage.

    Communication and thought leadership highlights in 2023

    Icon of a target with an arrow hitting the center, symbolizing precision and focus, set on a dark circular background. This representation emphasizes the efficient use of resources.
  • A hand holds a green tray with vials above an open cooler containing medical supplies and ice packs, showcasing Malawi's dedication to maintaining an efficient cold chain system essential for the COVID-19 vaccination process.

    A strengthened cold chain system improves COVID-19 vaccination efforts in Malawi

    Icon of a refrigerator on a pink circular background, symbolizing efficiency and resources for daily essentials.
  • Vibrant yellow snack shop with colorful murals, located on a dirt road with people nearby and trees in the background, goes the extra mile to foster an innovative partnership that brightens the community.

    Boost for public health as innovative partnership goes the extra mile

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    Icon of a target with an arrow hitting the center, symbolizing precision and focus, set on a dark circular background. This representation emphasizes the efficient use of resources.
  • COVID-19 vaccine vials labeled "Injection Only" scattered on a red background reflect South Africa's ongoing efforts in nudging communities towards COVID-19 vaccination.

    Project Last Mile’s behavioral nudge research on COVID-19 vaccines published in Journal of Health Communications

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  • A group of people in athletic gear participates in an outdoor event. The text reads, "Project Last Mile: A marketing strategy leveraging influencer marketing to champion public health.

    INFLUENCER MARKETING FOR PUBLIC HEALTH

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