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Project Last Mile and Gavi partner to accelerate the scaling of innovations under the INFUSE platform with catalytic funding and expertise for high-impact, proven innovations.
Leveraging funding from The Coca-Cola Foundation’s Stop the Spread funding, Project Last Mile led demand creation and cold chain equipment management strategies to support making vaccines more accessible and increase vaccine demand in Kenya
Digital and community influencers drive COVID-19 vaccine uptake in targeted South African populations.
Project Last Mile is working with South Africa’s National Department of Health (NDoH) to test influencer-led approaches, which have proven to reach and motivate targeted segments with low vaccine uptake.
Consumer marketing practices strengthen social and behavior change communications for men living with HIV in South Africa
MINA. For Men. For Health applies private sector consumer marketing approaches to strengthen behavior change communications for men living with HIV in South Africa.
Behavioral nudges can help improve vaccine uptake, but there have been limited studies on this in low- and middle-income countries, especially in Africa. To support the ongoing efforts of the National Department of Health and partners in accelerating the uptake of COVID-19 vaccines, Project Last Mile collaborated with Ipsos to undertake the first nationally representative study in South Africa. The study aimed to understand and explore the feasibility of incentive programs and behavioral nudges to improve COVID-19 vaccination rates.
In the Kingdom of Eswatini in southern Africa, Project Last Mile is leveraging Coca-Cola system best practices in route-to-market, cold chain, and strategic marketing to strengthen supply and demand for COVID-19 vaccines, strategically collaborating with partners across workstreams to improve uptake and distribution of COVID-19 vaccines down to the last mile.
Leveraging best practices from The Coca-Cola Company, Project Last Mile applied an insights-driven strategic marketing process, developing and launching a behavior change campaign called MINA. For Men. For Health.