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  • Why the last mile?
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BMGF,
COVID-19,
Kingdom of eSwatini,
Marketing,
Supply Chain,
TCCC,
TCCF,
TGF,
Uncategorized,
USAID,
Vaccine distribution,
Yale,

The development of the Girl Champ brand in eSwatini: engaging the private sector to promote uptake of health services among adolescent girls and young women

March 8, 2021 / By PLM_Admin

This paper, published in SAHARA-J, describes the development of the GirlGhamp brand in eSwatini. This team wove together two very different qualitative research methods – the market research from Olson-Zaltman and the evaluation from Yale – to describe how private sector strategic marketing approaches can be translated for public health behavior change.

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BMGF,
COVID-19,
Kingdom of eSwatini,
Marketing,
Mozambique,
South Africa,
Supply Chain,
Sustainable Development Goals (SDGs),
TCCC,
TCCF,
TGF,
Uncategorized,
USAID,
Vaccine distribution,
Yale,

The evolution of trust within a global health partnership with the private sector: an inductive framework

March 6, 2021 / By PLM_Admin

This paper, published in IJHPM, uses longitudinal qualitative data from Mozambique, South Africa, and eSwatini to show how trust in multi-sector partnerships evolves over time. The resulting framework can be used by others seeking to embark on or strengthen partnerships, consistent with PLM’s aim of inspiring broader private sector engagement.

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Kingdom of eSwatini,
Marketing,
TCCC,
TGF,

Project Last Mile is creating a bright future for young girls in eSwatini through fitness and fun

January 28, 2019 / By PLM_Admin

Almost every person around the world knows the Coca-Cola brand and is steps away from a Coca-Cola product. Imagine healthcare

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  • TCCC
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  • Uganda
  • Uncategorized
  • USAID
  • Vaccine distribution
  • Yale

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