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Digital and community influencers drive COVID-19 vaccine uptake in targeted South African populations.
Project Last Mile is working with South Africa’s National Department of Health (NDoH) to test influencer-led approaches, which have proven to reach and motivate targeted segments with low vaccine uptake.
Consumer marketing practices strengthen social and behavior change communications for men living with HIV in South Africa
MINA. For Men. For Health applies private sector consumer marketing approaches to strengthen behavior change communications for men living with HIV in South Africa.
Nudging people towards COVID-19 vaccination in South Africa
Behavioral nudges can help improve vaccine uptake, but there have been limited studies on this in low- and middle-income countries, especially in Africa. To support the ongoing efforts of the National Department of Health and partners in accelerating the uptake of COVID-19 vaccines, Project Last Mile collaborated with Ipsos to undertake the first nationally representative study in South Africa. The study aimed to understand and explore the feasibility of incentive programs and behavioral nudges to improve COVID-19 vaccination rates.
Strengthening the COVID-19 vaccine roll-out in Eswatini
In the Kingdom of Eswatini in southern Africa, Project Last Mile is leveraging Coca-Cola system best practices in route-to-market, cold chain, and strategic marketing to strengthen supply and demand for COVID-19 vaccines, strategically collaborating with partners across workstreams to improve uptake and distribution of COVID-19 vaccines down to the last mile.
Driving behavior change for men living with HIV in South Africa
Leveraging best practices from The Coca-Cola Company, Project Last Mile applied an insights-driven strategic marketing process, developing and launching a behavior change campaign called MINA. For Men. For Health.
Project Last Mile supports disaster recovery to ensure ongoing chronic medication access in South Africa
Throughout COVID-19, Project Last Mile supported the CCMDD program in identifying ways to enable more patients to access chronic medication to reduce the strain on overburdened health facilities. When the riots began in KwaZulu-Natal, the NDoH, supported by Project Last Mile, designed and executed a recovery plan built on its existing disaster recovery planning.
Project Last Mile’s 2021 annual report
With the support of the United States Agency for International Development (USAID), Project Last Mile is seeking to identify and support innovators and social enterprises which demonstrate a proven or promising market-based approach to improve the availability, access to, or uptake of family planning commodities or relevant products in Africa through Project Last Mile technical assistance in the area route-to-market. Successful applicants will be poised for growth and serving customers in eligible countries in Africa.
Field visit in Uganda illustrates real-world distribution approaches
Two social enterprises, Healthy Entrepreneurs and Total Family Health Organization, are receiving technical advisory, coaching, and mentoring support to design tailored solutions to expand the reach of family-planning products based on global best practices adopted by The Coca-Cola Company and its bottler partners in Africa.
Project Last Mile’s 2020 annual report released
With the support of the United States Agency for International Development (USAID), Project Last Mile is seeking to identify and support innovators and social enterprises which demonstrate a proven or promising market-based approach to improve the availability, access to, or uptake of family planning commodities or relevant products in Africa through Project Last Mile technical assistance in the area route-to-market. Successful applicants will be poised for growth and serving customers in eligible countries in Africa.