This paper, published in SAHARA-J, describes the development of the GirlGhamp brand in eSwatini. This team wove together two very different qualitative research methods – the market research from Olson-Zaltman and the evaluation from Yale – to describe how private sector strategic marketing approaches can be translated for public health behavior change.
The evolution of trust within a global health partnership with the private sector: an inductive framework
This paper, published in IJHPM, uses longitudinal qualitative data from Mozambique, South Africa, and eSwatini to show how trust in multi-sector partnerships evolves over time. The resulting framework can be used by others seeking to embark on or strengthen partnerships, consistent with PLM’s aim of inspiring broader private sector engagement.
Publications related to Project Last Mile
Since 2010, Yale has served as the academic partner for Project Last Mile, a public-private partnership that leverages the supply
Putting Coca-Cola’s supply chain expertise to good use for medicine availability in Tanzania
While progress has been made towards achieving global health targets, this is hampered by persistent gaps in the availability of
Making Medicines Available in Additional Regions of Africa
The Coca-Cola Company, USAID, the Global Fund, and the Bill & Melinda Gates Foundation invest more than $21M USD to expand initiative